The Mountain Dew Dance Party in Chicago


Moderne and Latin Works partnered to deliver Mountain Dew’s own brand of party to Chicago’s Cuban Festival, Taste of Mexico and Puerto Rican Festival. A summertime bash, the Mountain Dew party celebrated with lights, a flash tattoo station and on-the-spot snapshots to show brand support.

A Taste of Something Different

Mountain Dew’s appearance wasn’t at all unfounded, but it spiced up Chicago’s Hispanic events with a huge, multi-night bash. The Mountain Dew Party, premiering its all-Dew dance floor, presented lights, a Mountain DJ and a reason to remember its presence.


Taste of Mexico, the Chicago Cuban Festival and Puerto Rican Festival were prime locations for Mountain Dew’s presence. South-of-the-Border food-lovers, culinary masters and Chicago’s Little Village residents were all exposed to the event’s musical happening, and flavorful food was certainly not forgotten. Above all, Mountain Dew’s presentation aligned its all-fun strategy with some of Chicago’s best food. A taste of something different, Mountain Dew promised a fantastic pallet cleanser alongside each event’s much-sough-after food. Nearly a dozen Chicago restaurants presented all-time-favorite dishes, ranging across enchiladas, tacos, flautas, gorditas and tortas.

The Culinary Stage

Chicago’s wild events didn’t stop there, nor did Mountain Dew miss an opportunity to pair off with Chicago’s nightlife. Each event’s non-stop musical lineup, food workshops and daily cooking demonstrations took place on a big-time culinary stage. Top chefs, arts and crafts and even carnival rides were present, and the brand’s flexible approach to excitement, sports and hospitality was a welcomed guest.

Marketing Via Snapchat

Probably Mountain Dew’s most memorable addition was its snapcode-driven marketing event. Within the Mountain Dew dance, event-goers were given the chance to scan Mountain Dew snapcodes—signing them up for the brand’s own Snapchat channel. You’d be correct in guessing Mountain Dew’s strategy, here. Nightlife, action, food and music are all wonderful Snapchat opportunities, and event-goers didn’t miss a beat in hopping to the brand’s Snapchat channel.

Sent Snapchats were given event-exclusive geofilters, making Mountain Dew’s presence clear. Printing Snapchats, too, was an option—an option presented to immediate guests to support the event’s all-access environment.

Drink Variety and New Flavors

While dancing, Mountain Dew party-goers were also urged to try Mountain Dew’s bartending station. Its hosted variety of Dew drinks included eight flavors—including the brand’s much-loved Kickstart Orange Mango and Voltage flavors. Kickstart Orange Mango, in particular, has been deserving of the brand’s marketing love for some time. Chicago, ever-sought for its attribution to fine dining and drinking culture, couldn’t have served as a better platform for it. Where get-out-and-go marketing efforts are considered, Mountain Dew dominates in selecting prime advertisement real estate. Many event-goers sampled, promoted and became lifetime lovers of the Dew—making this event a win-win at every angle.

White Hot HEAT week 2016

Although the Miami Heat lost to the Toronto Raptors in game 7 on May 15, 2016, they started off the season with a bang!  The White Hot HEAT 2016 week began on Sunday April 10th, with a host of activities for all HEAT fans to enhance and enjoy more of their HEAT playoff experience. White Hot; the 2016 HEAT Playoffs presented by Miccosukee & Gaming, urges all HEAT fans to embrace their roles throughout the post-season by dressing in white. This is to support HEAT in all the daily activities, especially in its playoff games.  Many companies got into the spirit and participated in the weeks events as well. The weeks’ schedule was packed with activities for all ages!


April 10th- Fan Appreciation Night

At 6.00 pm

The week kicked off with a fan appreciation night at the AmericanAirlines Arena as the HEAT took on Orlando Magic in the final home game of the regular season. HEAT fans got the chance to win player-autographed memorabilia and HEAT giveaways among more.

April 11th- White Hot HEAT Playoffs car Decal event presented by Metro Signs Inc

6.00am -10.00am

If you stopped by the AmericanAirlines Arena during this time, fans got a free White Hot Heat window decal fitted on their rear windshield. Burnie, Heat dancers and the Xtreme Team will also present to take photographs.

April 12th- White Hot Heat road rally presented by Bacardi

6.30 pm

The first in a pair of seamless White Hot Heat road rallies got a chance to be at the Tarpon Bend in Ft. Lauderdale.  While there fans joined the Xtreme team, Miami HEAT dancers, In-Area host Uptown Dale, Michael Baiamonte, In-Arena Announcer and other HEAT fans and watch FOX Sports’ Sunday telecast of the HEAT playing the Detroit Pistons.

April 13th- XFINITY East Plaza White Hot Heat road rally presented by Bacardi

7.00 pm

Fans enjoyed the HEAT experience outdoors as White Hot Heat road rally took to the XFINITY East Plaza located on the AmericanAirlines Arena, and overlooking the beautiful Miami skyline. The festivities which included; delicious Bacardi drink specials, HEAT giveaways, and chances to win some HEAT playoff tickets.

April 14th-HEAT After Dark


The HEAT fans over 18 years got the chance to engage in the excitement of playing a pickup basketball game on the Miami HEAT hardwood, at the AmericanAirlines Arena. The event was hosted by the In-Arena Host as well as Uptown Dale, and fans enjoyed music, hoops and a special lighting along with entertainment from HEAT dancers, the Xtreme Team and Burnie. HEAT fans received a free HEAT t-shirt while supplies lasted.

April 15th- White Hot Heat Bar Crawl presented by Miller Lite


All the Miami Heat dancers, Burnie, Uptown Dale, and the Xtreme Team hit the streets on FOX Sports Sun HEAT Fan Express for a White Hot Heat bar crawl in the Wynwood area. Fans received giveaways and other fan kits from HEAT.

If you missed it check out @MiamiHeat on twitter, Instagram, Facebook, and Snapchat to see all the highlights of the week.