This ABSOLUT® X event will be the epicenter of Art, Music and Cocktails. Featuring indie rock band Bloc Party, Miami contemporary artist Agustina Woodgate & mixologist Lermayer will be combing their talents during Absolut's X event.
Taking experiential marketing to a whole new level with this event in Miami, ABSOLUT® will incorporate music, art and mixology providing an immersive experience.
Soho Studios is located in Wynwood, Miami's arts district. Our venue is the perfect location for experiential marketing events. Repeating the success of Swedish House Mafia and Absolut's event at Soho Studios in 2012. We look forward to this exciting event in Miami.
Bloc Party are a four-piece from London who specialize in creative rock music and who have defined themselves as one of the UK’s most loved musical exports. Upon release of their debut, Silent Alarm in spring 2005, Bloc Party were catapulted into the global spotlight, garnering worldwide fans and critical acclaim, with the NME voting Silent Alarm “Album of the Year” and Urb Magazine calling Bloc Party “Band of the Year.” They made their American television debut on “Late Show with David Letterman,” which was soon followed by a performance on “The Tonight Show with Jay Leno”.
Bloc Party will partner with Agustina Woodgate to create an interactive artistic collaboration, and perform hits like “Children of the Future” from their most recent album Four. Guests will create custom ABSOLUT® masks to develop their “ABSOLUT® self,” making their dream identity a reality. Working with the non-profit Architecture for Humanity, Woodgate’s finished art will be donated and installed in a selected public space, leaving a piece of ABSOLUT X to live on in Miami.
Agustina Woodgate aims to create art that fosters exchanges between people rather than encounters between a viewer and an object. Through these exchanges, meaning is elaborated collectively, rather than in the space of individual consumption.
Born in Buenos Aires, Argentina in 1981. She graduated from the Instituto Universitario Nacional de Arte, Buenos Aires, Argentina in 2004. Often responding to a place or situation, Woodgate makes objects, site-specific and context-based installations, performance, and collaborative event-based projects that focus on the interplay between human beings and their surrounding environment at both macro and micro levels. Site specificity is usually the point of departure for her creative process, involving research into the site and its relations. Agustina works inclusively and socially, finding new access points for communication to create public, intensive, and process-oriented works. She currently lives and works in Miami, FL.
Serving as ABSOLUT X’s instigator of creativity, Agustina and her work encourage thought and challenge “the norm.”
From Andy Warhol to Swedish House Mafia, ABSOLUT® VODKA has a long history of collaborating with and supporting cultural provocateurs. With the launch of ABSOLUT® X, the brand is challenging partygoers to transform their present and futures, creating a new reality where there are no rules. ABSOLUT® X will continue to ask “What is your X?” in Seattle, New York City and Philadelphia this summer. For more information visit ABSOLUT X.