Absolut X

Viral Video - The Blue Bouquet

One of the most cutting edge marketing tools available today is experimental marketing or experiential marketing. Brand sponsored flash mobs, large art installations and events are just some examples of experiential marketing. Another way to go is to film a social experiment and post a video of it on YouTube.

Recently, Taco Bell staged a social experiment to promote the launch of their latest culinary creation, the Cool Ranch Doritos Locos Taco. Fans of Taco Bell’s Facebook page were given directions to go to a flower shop in Manhattan’s meat packing district and provide the secret password – The Blue Bouquet. Once the password was given, a Taco Bell representative, cleverly disguised as flower shop worker, presented them with a bouquet of blue flowers and a Cool Ranch Doritos Locos Taco. Some folks came in and asked for the taco directly and were met with perplexed stares. The whole thing was wildly entertaining and the video went viral with over a million hits on YouTube.


Another way for effective brand exposure via experiential marketing is through an event production. At Soho Studios, a venue in Miami, Absolut Vodka hosted Absolut X, a free concert featuring indie rock favorite Bloc Party and drinks mixed with the clear libation Absolut is famous for. Soho Studios is known as a hub for experiential marketing events. Among all the other venues in Miami, Soho Studios versatility and capacity for large scale events allows event planners the freedom to use their imaginations to produce top of the line experiential marketing events that create the buzz that all brands are looking for. Whether you are looking to launch your brand or looking to increase the exposure of your existing brand, experiential marketing is a highly effective marketing tool.

Absolut X

Absolut Vodka came to Miami for their Absolut X event

With several thousand RSVP's only 2000 could come in. There was a line that went around a city block.

Those who were lucky to get in also had the opportunity to go crazy for the Absolut photo booth.

Then finally Bloc Party came on to get the party started.

At one point the crowd went nuts as the confetti descended on the dance floor during Bloc Party's performance.

John Lermayer was also present to shake a few drinks and show off some of his amazing skills by his mixology station.

The Absolut event was amazing. Free drinks all night, with plenty of bars through out our large Armory Studio. To make the night even tastier Absolut Tune was served during the night. For those of you who don't know about the new Absolut Tune, this drink is made of sparkling wine fused with vodka.

During the night guests could have a masquerade-themed makeover that took place center stage. This was a huge success among the guests as they had the chance to get the smokey eye and aloof facial makeup. Those who didn't have the guts to get a makeover, could get masks that were given out for free.

The pies de resistance of the night, was Bloc Party. One of Britain's biggest bands that came to grace the stage for a couple of hours

Check out some photos from the night.


Absolut X Miami Event


This ABSOLUT® X event will be the epicenter of Art, Music and Cocktails. Featuring indie rock band Bloc Party, Miami contemporary artist Agustina Woodgate & mixologist Lermayer will be combing their talents during Absolut's X event.

Taking experiential marketing to a whole new level with this event in Miami, ABSOLUT®  will incorporate music, art and mixology providing an immersive experience.

Soho Studios is located in Wynwood, Miami's arts district. Our venue is the perfect location for experiential marketing events. Repeating the success of Swedish House Mafia and Absolut's event at Soho Studios in 2012. We look forward to this exciting event in Miami.

Bloc Party are a four-piece from London who specialize in creative rock music and who have defined themselves as one of the UK’s most loved musical exports. Upon release of their debut, Silent Alarm in spring 2005, Bloc Party were catapulted into the global spotlight, garnering worldwide fans and critical acclaim, with the NME voting Silent Alarm “Album of the Year” and Urb Magazine calling Bloc Party “Band of the Year.” They made their American television debut on “Late Show with David Letterman,” which was soon followed by a performance on “The Tonight Show with Jay Leno”.

Bloc Party will partner with Agustina Woodgate to create an interactive artistic collaboration, and perform hits like “Children of the Future” from their most recent album Four. Guests will create custom ABSOLUT® masks to develop their “ABSOLUT® self,” making their dream identity a reality. Working with the non-profit Architecture for Humanity, Woodgate’s finished art will be donated and installed in a selected public space, leaving a piece of ABSOLUT X to live on in Miami.


Agustina Woodgate aims to create art that fosters exchanges between people rather than encounters between a viewer and an object. Through these exchanges, meaning is elaborated collectively, rather than in the space of individual consumption.

Born in Buenos Aires, Argentina in 1981. She graduated from the Instituto Universitario Nacional de Arte, Buenos Aires,  Argentina in 2004. Often responding to a place or situation, Woodgate makes objects, site-specific and context-based installations, performance, and collaborative event-based projects that focus on the interplay between human beings and their surrounding environment at both macro and micro levels. Site specificity is usually the point of departure for her creative process, involving research into the site and its relations. Agustina works inclusively and socially, finding new access points for communication to create public, intensive, and process-oriented works. She currently lives and works in Miami, FL.

Serving as ABSOLUT X’s instigator of creativity, Agustina and her work encourage thought and challenge “the norm.”

From Andy Warhol to Swedish House Mafia, ABSOLUT® VODKA has a long history of collaborating with and supporting cultural provocateurs. With the launch of ABSOLUT® X, the brand is challenging partygoers to transform their present and futures, creating a new reality where there are no rules. ABSOLUT® X will continue to ask “What is your X?” in Seattle, New York City and Philadelphia this summer. For more information visit ABSOLUT X.