Wynwood Art Distric

Funkshion Returns to Miami

One of Miami's favorite organizations, the Funkshion Fashion Show, returned to host their Fall/Winter fashion this March, and for the first time they chose right here in the Wynwood Arts District as their home base. Funkshion is Miami's Fashion Week, held three times throughout the year. Taking great pride in their Miami home, Funkshion believes in serving as a connecting force between the Latin American and US fashion markets. One thing many love about Funkshion, is how well they showcase both established and emerging names in fashion. And as their name suggests, in representing the fashion world in Miami, they set themselves apart from other fashion weeks around the world by always being sure to bring the funk. Music and art are integrated into the events, including live DJs at many of the shows to get the audience dancing in their seats.

The Winter/Fall show ran from March 16-19, 2016 with a packed schedule. Highlights included opening night's discussion, "DESIGNED IN MIAMI," with internationally celebrated designers based in Miami discussing what it takes to find success in the fashion world in Miami and beyond.  Friday's fashion event, "EVERYBODY WANTS SOME!!" inspired by the Richard Linklater film in theaters now was also a great highlight. Stars of the film made an appearance, including Blake Jenner, Ryan Guzman and Tyler Hochelin. As with every fashion week that Funkshion hosts, one of the most beloved events is the Emerging Designer Series in which incredibly talented new designers who are just coming on to the scene are able to present their work in a high-profile show at no cost. March's show was no exception, with plenty of designers you'll surely be hearing from in the future.

Funkshion Events always welcomes the public to attend.  All of the events are free, one would just need to RSVP beforehand. As the Funkshion Fashion gears up for its next event this July, this is something to keep in mind. In true Miami style, they'll be celebrating swimwear in the event which runs from July 13-17, 2016. If you're a swimwear designer over the age of 21 then consider entering the Emerging Designer Series. One designer will be winning a trip to New York Fashion Week.

Funkshion Fashion Week is a great way to celebrate so much of what makes Miami great.  It brings established artists together with the newest talent and connects diverse cultures. The area is still buzzing from this event, and cannot wait to see what the next show has in store.

Miami Art Walk and Ikea Brand Promotion

On July 11, Second Saturday’s famous appearance in Miami Art Walk ensures a collection of wide-ranging brands, awesome events and professional industry recommendations. Miami Art Walk is expansive, and both newcomers and return visitors are welcome. This year, Ikea features a panel surrounded by gourmet food, artistic creations, new restaurants and contemporary inclusions—furthering its industry presence as a classy, stylistic provider.

Second Saturdays and Promotional Events

NW 2nd Ave is the location, and top-industry art galleries, contemporary locations and the famous Wynwood Walls are the reason. Pan American Art Projects, Praxis Fine Arts and Frederic Snitzer make an appearance, as do musical guests, gourmet food trucks and event-recommended restaurants. Located off of I-95, Second Saturdays draws consumers to Miami Art Walk with ease of accessibility.

Wynwood Art Walk, itself, is a directory dedicated to showcasing art institutions and Miami’s finest sculptures, paintings, photography, installations, ceramics and multimedia. It’s high focus on advertising assists aspiring brands, ranging from art supply sellers to framing companies. Banners are an exclusive platform for most, and live events fuel the event’s organic economy.

Ikea’s Presence

Ikea’s brand promotion is unique in its approach. Dedicated to local market outreach, Ikea generates numerous jobs for those aspiring in marketing and communications. Its high outreach into retail counties inspires its brick-and-mortar locations’ consumer attendance. Ikea utilizes numerous channels, both inside and outside, to explain the brand’s full offer. Starting points begin at consumer needs and are enriched by artistic merit and durable design. Publications, websites, PR and brochures harness Ikea’s potent brand imagery, and Wynwood Art Walk’s attribution to tour-based marketing is incredibly effective in such a realm.

The Wynwood Art District will host Ikea designs and sponsorship, and advertised tours empowered through Ikea’s products further the brand’s industry visibility. Banner advertisement, blogs, community pages and social media appearances, too, increase Ikea’s potency.

Combined Marketing and Brand Identity

Ikea’s brand identity is one of stylistic merits and class. Art Walk’s many galleries feature the brand’s furniture, furthering Ikea’s presence beyond sponsorship. Private Wynwood gallery tours, the Second Saturday Guided Gallery Tour and even the Wynwood Graffiti Tour exhibit the brand’s iconic edges, composure and design.

The Miami Art District, itself, has become a contemporary location for brand display and advertisement. Well-known for its conservative appeal when compared to its southern counterpart, the Wynwood Gallery District has appealed to hundreds of aspiring artists and local business owners. The Miami Art Walk provides a slew of Saturday events for locals, creating a forum for those not readily accessible to marketing spheres. Second Saturdays is a powerful extension event—capable of increasing volume of consistent, local events while remaining true to the area’s natural advertisement capabilities.

The area has consistently appeared in top-ten lists featuring Instagram locations, museums, art walks and scenic roads. Regardless of industry, visibility is vital, and the location’s fine-tuned artistic merits have become a suitable resource for brands like Ikea. News, art, fashion, school events and more have profited from the Miami Art Walk, and will likely continue as contemporary art expands.