Miami Fashion Week 2017: What to Expect and New Trends

Miami Fashion Week 2017: What to Expect and New Trends

Every year, Miami Fashion Week is a true spectacle of Florida culture, beach life and today’s fashion stage. Florida is the swim fashion capital of the world, packing panoramic views, midday art walks and beachside displays. Soho Studios is proud to be in the mix, and we’re dishing out this year’s biggest arrivals. Miami Fashion Week hits on May 31, so get ready, gear up and get wild with these new trends, designers and events.

Art Basal

While Art Basal isn’t a fashion event, it still holds a heavy influence over fashion. Expect to see Dior, Chanel and Valentino. They roll into Miami each December, and they’re back to pack Art Basal with loads of fun. Bruce Weber and Terry Richardson will be there, too, photographing the event while signing books. Art Basal is expected to headline Miami Fashion Week, garnering attention up and down the street.

Funkshion Fashion Week

For your edgy pattern fix, we suggest Funkshion Fashion Week Miami Beach. It lasts four days, wrapping up Miami Fashion Week in the allure of music, a sizzling sartorial showcase, emerging designers and rad presentations. It’s established by providers like Chloé, but it’s contingent upon purchasing power. Show entires are free, and display items are available in nearby stores.

The First Faces Competition

On the event side of things, the First Faces Competition will highlight 2017’s hottest runway models, fashion statements and emergent styles. If you don’t see First Faces, you’re missing out. It pulls some of Fashion Week’s highlights to the forefront, giving you a dose of culture. Really, it summarizes this year’s greatest, most creative fashion choices. Don’t miss out.

The SwimShow & LingerieShow

Hosted in the Miami Beach Convention Center, the SwimShow & LingerieShow is a 400,000 square-foot exhibition. Stop by, and check out over 2,500 swim, resort, lifestyle and intimate apparel retailers. You’re bound to find interesting yearly additions here, and you can expect to see a variety of accessory designers tossed in, too. If you favor the beach-goer look, sandals and summery shades, you’ll be in the right place. Check out this year’s leading selections by Oscar de la Renta and Nanette Lepore, or get sporty with Oakley and Body Glove.

1,200 Jewelry Booths

Jewelry will be at this year’s forefront, too. The Jewelers International Showcase is one of the largest jewelry-based trade shows in America. Across its three trade shows, about 4,000 jewelry buyers will hit the Miami Beach Convention Center. Every year, the world’s largest venders—and some new ones—populate over 1,200 booths. They present new goods, introduce industry newcomers and offer low, mid and high-range purchasing options.

Miami Fashion Week, in many ways, promotes the area’s surrounding culture by giving consumers what they want: new, legendary collections. Even styles not native to Miami have a place. Because the event puts the purchasing power into the public’s hands, a slew of new fashion designers, businesses and creators have a place for expression. Check out this year’s alluring options, and navigate the high-end selections reserved for today’s hottest brands.

Using apps for event planning

If you are looking for event planning tools, there are a plethora of mobile apps available to help you plan, coordinate, and promote your event. Let’s take a look at some of the many event management apps available today, with a quick description of what they can help users accomplish.

WhereEvent

WhereEvent lets you post events and sorts them by city. Users sort to events that are taking place by searching by their city.

Super Planner

A business app for the pro. Super Planner can help determine a venues capacity, and what is needed for staffing, catering, staging, projection, and even the amount of dance floor needed.

Event Espresso

Registration and ticket managing plug-in that includes printable tickets, seating charts and even a payment gateway for tickets.

OotoWeb

They offer an attendee management tool for simple to complex meeting scenarios as well as a Mobile Event Guide, which lets you create a mobile capable website that can send alerts and updates.

All Seated

All Seated keeps the event planner, venue, vendors and anyone who needs to be “in the loop” on the same page with updated seated charts, vendor space, guests lists and more.

Bloodhound

Scan badges and business cards. Upload and manage your event. Change event times and make announcements as you need to. Bloodhound is an event guide and marketing tool.

EventBrite

Lets you manage and promote your event and handles the sales on tickets online.

Evernote

Evernote is just a great, solid app for helping you to remember everything and keeping all of your great ideas in one place. What event planner can’t use a little help with that?

If you are looking for event space in Miami, consider the 65,000 square foot, multi-purpose Soho Studios. Soho Studios offers premier event space in the trendy Wynwood District of Miami, home of the prestigious Art Basel Miami. We are a versatile space, serving as a photography studio Miami artists have become extremely found of, to being known as one of the more active party venues Miami pulses to. If you are looking for a world class venue for your concert, trade show, convention or meeting in Southern Florida, we invite you to discover Soho Studios.t a great, solid app for helping you to remember everything and keeping all of your great ideas in one place. What event planner can’t use a little help with that?

Event Blogging

Blogs are not just reserved for people who want to rant about their favorite sports team or give their two cents on the latest political scandal. A blog can also be a useful tool for promoting your event. It is the perfect way to engage people and make them feel like they are part of the action.

An event blog is because is the perfect way to build relationships with people who are attending your event. Writing blog posts lets you share important information and create a strong buzz for your event. If you are at one of the best party venues Miami has to offer, for example, you want people to be aware of why your event is there and what is going on at your event.

When you start creating content for your event blog, an important guideline to remember is to keep it personal and conversational. Engage your followers with content that will matter to them. One way to promote conversation is to open up a comments section for blog visitors. It can serve as a message board where you can answer questions and respond to feedback from your followers.

Incorporate visual and audio elements into your posts. Include video or podcast interviews with any notable guests in attendance. Post lots of photos of the event to your blog and the activities leading up to it. This will make the event come alive and it will generate interest from blog visitors. People are drawn to big events with lots of hype. Throwing everything but the kitchen sink into the event blog will make it feel like a big deal to them when they check out the latest post.

Internet access is important in event blogging. Make sure your chosen venue is equipped with high speed Internet to handle what you will need to make your blog run smoothly. Your event blog will add another dimension to the event and make it an unforgettable experience.

How to top last years event

Your event has ended, and the feedback has been overwhelmingly positive. In fact, everyone is raving about what a hit it was. At first, you're extremely excited that everyone enjoyed themselves, but then reality starts to sink in.

How in the world are you going to top this event next year?

Get Feedback

While your event may have been a smash, there are almost always ways you can improve on it. To figure out the best ways to make your event production even better, solicit feedback from attendees, employees and vendors to find out if they had heard or noticed areas that needed improvement. Maybe, the lines to get in your event were backed up because you didn't have enough people taking tickets or a concession stand was located in a low traffic area so it didn't earn the income you had expected. Learn from these mistakes and make adjustments and improvements accordingly.

Publicity

If attendance at your function was lower than you expected, your event strategy for next year should include ways to increase your visibility with the public. One of the most effective and inexpensive ways to generate buzz about your event is to utilize social media sites, such as Twitter and Facebook. Fortunately, actively publicizing your event on these two sites shouldn't add any more cost to your event planning budget.

You might also want to consider partnering with a coupon site, such as Groupon or Living Social. These sites will not only help you to generate more interest for your event, but they can also be an effective way to help you sell more tickets.

Choose an Exciting New Venue

If you've been throwing your event in the same old hotel ballroom year after year, isn't it about time that you move your event to a venue with more atmosphere, such as Miami's Soho Studios. Located in the vibrant Wynwood Art District, this 65,000-square-foot structure with its industrial detailing can add an edgy, modern look and feel to your event.

Surprise!

Everyone loves surprises and great ones can really make an event memorable. If you, for instance, hire a special guest for your festivities, you may want to conceal his identity until the day of your event. This could create great buzz and interest in your event as everyone tries to guess who your special guest may be.

Miami Fashion Week

Along with New York, Paris and Milan, Miami is considered to be one of the world's fashion capitals. This probably shouldn't be surprising as this city, which is known for its beautiful people and photo-shoot-ready white-sand beaches, is now home to a number of top modeling agencies and designers as well as to both Miami Fashion Week and the Mercedes-Benz Fashion Week Miami.

Miami Fashion Week, which is also known as Miami Beach International Fashion Week, is the oldest of the Miami fashion shows. This week, which first began in 1998, has developed into the premier showcase for Caribbean, Latin American and Miami style. Although it was first held in Miami, it has since moved to Miami Beach, which was the reason for the name change. Of course, fashionistas know that regardless of its name or location, Miami Fashion Week events are not to be missed.

This year Miami Fashion Week will be celebrating its 15th Anniversary. As always, this will be an exciting time for the Miami area as thousands of models and well-known international fashion designers, such as Columbia's Juliana Rojas for Gabbita, Sarajevo's Ljiljana Majkic and Montenegro's talented Marina Banovic, descend on this city to work, party and network.

If you are planning on throwing an event during Miami Fashion Week and are in need of a venue, you should check out Soho Studios, which is located in the exciting Wynwood Art District. This huge building offers 65,000 square feet of versatile space that is just waiting to be utilized the way you see fit for your Miami Fashion week events.

For all you photographers out there Soho Studios is an excellent space for a photo shoot. Because Soho Studios' photography space is private, it also makes for a spectacular location for celebrity shoots.

Unfortunately, event space goes quickly in Miami during Fashion Week. So if you know that you want to throw a fashion show or other type of event during Miami Fashion Week it is important to book your space as soon as possible. Otherwise, you may end up left out in the cold and with nowhere to throw your event during Miami Fashion Week.