How to shoot an Editorial

An editorial photo shoot is a series of images that tell a story. As a photographer, editorial photo shoots are a favorite to shoot by many photographers because it allows for more creativity than most typical photo shoots. The cosmopolitan air of Miami lends itself to some of the most recognizable and incredible work photographers do. Miami has so many of the essential elements it takes to shoot a compelling and unforgettable editorial.

Location selection is key when shooting an editorial. The location you choose to tell your story makes a world of difference to visually articulate a clear story. For some of the best venue options in editorial photography in Miami, Soho Studios is ideal. Soho Studios is not only a premiere Miami photography studio but also an event and concert space as well as a film and TV studio. A multitude of scenic spaces lend to the background potential of a Florida photo shoot like no other.

It’s important to arrive to the location for the photo shoot well before your subjects call time in order have enough time to prepare your shots. When you take the time to set up each individual shot correctly you be sure to shoot amazing photos that convey a definitive story about your subject. Make sure to set up all lighting and equipment just right and spend time checking out your light sources in each space. Don't overlook shots that are atypical, such as on the roof or down a long hallway; depending on what it is you intend to illustrate these shots can pack just as much punch as an extreme close up.

Take plenty of test shots in each of your pre-chosen locations to make sure they are in line with the story you are trying to tell. The test shots will give you a better idea of how your subject will appear when you shoot him/her/it in that exact same spot and potential changes in lighting or if you should need a flash and to what magnitude if you do. Mood is everything when depicted in different color tones, and thus an effective tool for editorial photography. Problems with perspective and interference from reflections can be caught early with the test shots and corrected when you shoot in certain spots. It is important to know the story that you want to convey and understand the essence of your client when shooting an editorial. Make sure you do your research and have fun!

The Bolt in London and at Soho

One of the most anticipated athletes to watch at the London Games is Usain Bolt, the fasted man in the world. It's incredible to witness a human that is able to generate speed at his level. The amazing energy of The Bolt and other athletes of this caliber was captured perfectly in a Puma commercial.

Here's a video of the Puma commercial, it was shot at Soho Studios in Miami.

This commercial features Fernando Alonso, Rickie Fowler, Yuvraj Singh, and Sergio Agüero.

Sergio Agüero del Castillo is an Argentine professional association football player who plays as a striker for Manchester City in England's Premier League and the Argentine national team. Video http://bit.ly/KjeguI

Rick Yutaka Fowler is an American professional golfer. He was the number one ranked amateur golfer in the world for 36 weeks in 2007 and 2008. Video http://bit.ly/Kjewtz

Fernando Alonso Díaz is a Spanish Formula One racing driver and a two-time World Champion, who is currently racing for Ferrari. http://bit.ly/KjePVa

Yuvraj Singh is an Indian cricketer, and the son of former Indian fast bowler and Punjabi movie star Yograj Singh. He has been a member of the Indian cricket team since 2000 and played his first Test match in 2003. No specific video with him in it.

Video with all of them http://bit.ly/KjeqCk and the main advert with all of them http://bit.ly/KjfpSR

Fashion Bloggers

There used to be one fashion column in the local newspaper that women and men would refer to about the latest trends in clothing, apparel and accessories. But today, the entire world has gone online and fashion bloggers rule the Miami fashion scene. These bloggers take the web to chronicle the latest fashion trends for both men and women, and raise the awareness about the local fashion scene to a global audience.

As many Miami fashion magazines note, the fashion industry in the area is growing exponentially. The brands and style Miami has to offer are unique to the area, and fashion bloggers seek to raise awareness about the amazing fashion culture south Florida has.

One fashion blogger in particular, The Fashion Poet has helped to raise awareness and promote the Miami fashion scene. Soho Studios, which is located in the Wynwood District, is a unique venue that hosts many types of events, is often home to many types of fashion events. Recently The Fashion Poet wrote a great blog about her shopping adventure at the American Apparel warehouse sale at Soho Studios, complete with pictures of all her spectacular fashion finds.

In addition to the growth of the local fashion scene, global fashion icons are beginning to notice Miami as well. For instance, Cartier and Louis Vuitton are scheduled to open locations in the Miami Design District in 2012. This global attention only further validates the impact that fashion bloggers have on the industry. With hundreds of people blogging about the latest clothing design trends in Miami, the rest of the world is starting to take note.

Before you know it, Miami will be competing with New York and Los Angeles as one of the top fashion cities in not only the country, but across the globe. This rise in fashion power is due in no small part because of the fashion bloggers that chronicle the every move, trend and option in local fashion. Whether they are showcasing a great sale, or announcing a new store that is bringing more fashion options to the area, fashion bloggers are on top of the Miami fashion scene.

Soho Studios has hosted many Miami fashion shows and provides a perfect space for your next fashion event in Miami. Contact us today to reserve your spot.

We love film production in Miami!

With the advent of the film industry, Florida quickly became a film making destination. In the days of silent movies, Florida's weather and beautiful locations made it comparable to Hollywood for film production and, eventually for use by television studios as well.

Today, Florida remains only behind California and New York as favored sites for movies.

Miami in particular has become a desired location.

Miami has a rich tradition of film festivals that appeal to a diverse audience. There is of course, the Miami International Film Festival, but others include the Miami Jewish Film Festival, The Miami Short Film Festival, Miami Gay and Lesbian Film Festival, and the Doc Miami International Film Festival. Miami also has served as the site of American Black Film Festival, The Israel Film Festival and the Brazilian Film Festival.

Miami’s festivals, artistic atmosphere, and ever increasing impressive facilities continue to make Miami an increasingly desired location. Enter "film production Miami" as keywords in an online search, and you'll discover Miami as a convenient and affordable choice for film and television studios producers.

The groundwork has been laid for film production in Miami, and independent film makers in particular, have found it a fertile and budget friendly alternative to getting projects done on time.

An amazing South Florida asset is Soho Studios.

Located in the trendy Wynwood District of Miami, Soho Studios are a versatile facility has been utilized for concert venues, trade shows, art galleries, and of course Miami’s premier film and television studio.

If you are considering film production in South Florida and are searching for a Miami film studio, you should at least consider Soho Studios.

A talented staff, incredible space, and a South Florida atmosphere that will keep you wanting more are just of few of the reasons to look into Soho Studios.

There are years of film and television history in Miami, Florida and it continues to grow with every successful project completed in convenient, budget friendly locations. Learn more, and consider South Florida and the impressive Soho Studios for your next project.

Photography Studio at Soho

Miami is one of the world's most prestigious locations for photo shoots. Florida is home to beautiful locations, weather, and talent. Soho Studios has been embraced in the South Florida photography scene because of its diverse space. The mix of industrial chic and fresh sun light on the grounds is the perfect setting for capturing amazing images. Our space has been used by some of the most well known photographers and companies nationwide. This past quarter we had the privilege to host many photo shoots at our studio.

Here's a glimpse of the Puma shoot at Soho Studios - Usain Bolt "The World's Fastest Man" (located on the far right)

Boston Proper also utilized the more industrial space to capture a chic look for their recent campaign.

Our space is very easy to utilize for photo shoots of any size. There are convenient access points across the property, various ceiling heights, several spaces to make room for trailers, dressing rooms, make-up rooms, and props. Keep posted here for the many new photo shoots, events, and studio spaces at Soho.

Soho Studios offers a wide range of space ideal for photo shoots, Florida film studios, television studios, and events.

Production Paradise Listing

All of our successful events are do in part to our great presence and reputation in the industry. A recent listing as been of great exposure to the Miami production rental industry. A resource for rental space in the film and photography marketplace. Take a quick peak at the photos and information about Soho Studios on Production Paradise.

Soho Studios made the cut

Did you catch the Sun Sentinel article, "Movie and television productions in South Florida make for excellent celebrity spotting," by Rod Stafford Hagwood? The streets of Miami and Wynwood are pulsing with celebrity buzz and movie magic. The Sun Sentinel article gives a snapshot view of the various scenes popping up around town. Miami is clearly on the map of celebrities and those that like to be a part of the scene - are you in or out?

Here's a glimpse of the hot spots that made the cut - for the full article and list visit Movie and television productions in South Florida

DINING RATHER THAN DANCING: Julianne Hough -- also of "Dancing With the Stars" fame -- often dines at South Beach staples Prime 112 and Prime Italian, especially when boyfriend Ryan Seacrest comes into town to visit. Hough joined her brother Derek Hough, Mary J Blige and Seacrest at Quattro Gastronomia Italiana on Lincoln Road.

SPEAKING OF DANCING: It's all kinda hush-hush, but the dance-movie franchise "Step Up" is filming its fourth installment at the Soho Studios in Wynwood. If you see legwarmers and leotards in that area, it's probably the young dancers.

MEET ME IN SOBE: Singer Cee-Lo, Heat hoopster Chris Bosh and soccer stud Gerard Pique (Shakira's boyfriend) all hit Kane Steakhouse in Miami Beach (South of Fifth…or SoFi as the locals say).

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Have you seen a celebrity around town? Let us know where and when.

The Kardashians at a photo shoot in Miami - anyone spot them when they were in town?

X Factor Photo Shoot

X Factor is the newest television sensation scheduled to hit the networks and will for sure capture the public. If you haven't heard, this is Simon Cowell's music-competition show that features music genius L.A. Reid and of course the entertaining Paula Abdul. Needless to say, it was great to host the group for a X Factor photo shoot in Miami.

Below is a picture of Simon Cowell in the Pavilion Studio, shot by Chris Buck. Read more about Simon on GQ by clicking here.

Our space is the hottest location in Miami for photo studio space and the perfect solution for X Factor to select. This new program scheduled to release on FOX will be an instant hit and for us it was great to be a part of creating a positive experience for the photography team.

When L.A. Reid was interviewed, by Amy Chozick, on the Wall Street Journal blog there was a brief mention of Soho Studios. The article titled, Why Antonio ‘L.A.’ Reid Joined Simon Cowell’s ‘The X Factor’, gives great insight into the excitement L.A. Reid has about being involved in this new project.

Here's the mention, visit link above to read the entire article. "Music producer Antonio “L.A.” Reid ran Island Def Jam Records and signed such stars as Mariah Carey, Justin Bieber, Rihanna and Kanye West. So what’s he doing on Simon Cowell’s new reality show “The X Factor,” premiering on Fox in September? On a break from an “X Factor” photo shoot at Miami’s Soho Studios, Mr. Reid sat down with Speakeasy to talk about his decision to get in on the reality-competition game, what type of judge he’ll be, and why a show like this will never discover the next Ludacris."

To reserve our space for your Miami photography studio visit the link.

Photo and Video Shoots at Soho

Our large open spaces with high ceilings make Soho Studios the perfect space for photo shoots in Miami. In fact, Soho has been used for celebrity photo shoots, product and model photo shoots, and even music videos. Our location is private and secure, allowing for a complete VIP session.