Miami Events

Security for Events

When it comes to planning an event, the safety of your guests is an important factor to take into consideration. Whether you are planning a large scale convention, a product launch for a few select executives, or a weekend music festival it is essential that you event is secure and free from harm.

Security for Events

While preparing for Ultra Music Festival, a  large LED screen fell and injured two event production riggers. Security for the events called 911 and Fire Rescue Workers were called onto the scene.

You should source your security from a professional security company in order to produce a peaceful event. The essence of security for events is crowd control, making sure that everyone stays in their respective areas, and being hyper aware of anything could potentially get out of control. Hire reputable event security services that have experience with your particular type of event.

Although it is not always necessary, you can hire off-duty police officers for event security. Whomever you decide to hire make sure to have detailed information with all of the specifics of your event. Let them know of the date and time of event, the numbers of expected attendees, and all other important information that is vital for security to know. Things like the event date, the event venue, the type of event, are all essential for event security to determine total amount of security for events that you will need.

It is important to allocate funds in your budget for event security. Professional security for events is usually not free and most security companies will require a deposit. Be sure to research the security company that you are hiring for your event, so you know the security agency that you are dealing with. Make sure that they are reputable and in many cases bonded.

Plan the time to look for a security for events well in advance. Research online and request referrals from others that have experience in event production. Make sure that you investigate event security companies and their history of successful events. Professional event planners know that hiring the right security for events is essential to an event's success. The above tips should help you to make sure that your next event is secure. Once you have hired the security for your event you can relax knowing that you and your guests will be safe.

What are some of the best event promotion techniques?

Event promotion is one of the elements that can make any business’s marketing strategies a huge success. This is so much so that, if one doesn't plan out the whole campaign it can become very difficult to collect benefits from organizing the whole event. With online marketing gone to a whole new level, social media has become the center of the world. Hence, using this tool one can make any corporate happening a huge success on its own.

Ultra Music Festival promotes the event via social media and email blasts with announcements about the line-up and ticketing tiers. This keeps the audience engaged throughout the year and draws them to their website to explore content surrounding  the music festival.

Event Promotion

With the online world now being the center stage for all marketing tactics, it should be known that the customary methods of marketing have not gone obsolete. The traditional marketing tools are in fact still intact and it is the combination of offline and online methods that is now making event promotion a huge success in the current times.

With the online world now being the center stage for all marketing tactics, it should be known that the customary methods of marketing have not gone obsolete. The traditional marketing tools are in fact still intact and it is the combination of offline and online methods that is now making event promotion a huge success in the current times.

So, what exactly are the popular marketing trends that companies are now adopting to make their events a fruitful?

Organizations are making investment in out of the way methods. Currently, the efforts are all geared towards assuring that the time and money that goes in investments are able to give a turnover in the optimum ways. Therefore it means that the target is now more towards quality and not quantity. This should be the basis of your judgement when you are sending invites for any event promotion.

People who are attending your event need some practical and real information to believe. All the experiential details should be managed. This means that once again you should deliver quality and substance and not the revenue collected from a couple of days. Therefore, go for involving and engaging displays and sessions should exhibit communication and of course, valuable discourse in your event promotion.

At present, the exhibition of audio and visual content has become the norm. This on the other hand doesn't mean that you go for glamour. The idea here is to be dynamic with hints of sophistication for you definitely don’t need to make your event promotion a mainstream occurrence. So, engage your audience in live session so that your attendees are not left out of the event. After all it is your attendees that make or break any event.

Dynamic branding is without any doubt the new trend these days. This should be kept in mind that branding is the key element in making any event promotion a huge success. Thus, the message that you choose is of integral importance and should nail the whole crux of your brand. In the event itself the message should be concise, comprehensive and of course influential on the target audience.

On the last note, there is no single recipe that automatically makes event promotion a success, as there are many ways to turn any particular strategy by customizing it according to your brand and message. You should always consider a number of options at first, select the best out of each and find the one that works best for you.

Professional sound for events

For any event to go smoothly and with no flaws, it is better to consult audio professionals and hire professional sound companies. A sound system is an integral of any event, irrespective of whether it is a music festival, a corporate event, or a wedding. A PA tends to be a sophisticated arrangement and to ensure that your guests leave the event remembering the experience and not the sound issues, it is important to have a clear plan to for your sound.

The Grateful Dead’s Wall of Sound was the largest sound system of its day, featuring 604 speakers and its own monitor system so that the band could have the same sound experience as their audience.

Sound for Events

Most professional sound companies offer a number of services, in addition audio engineering. Many offer staging and rigging, lighting systems and other areas of event production such as visuals or video streaming.

When you hire an experienced audio engineer for your event, you are ensuring that you and your guests experience the exact kind of sound system that is appropriate for your event. Professional sound companies have the required technical skills and access to many different types of audio equipment. They know that they same set-up of equipment that will work for DJ at Winter Music Conference, may not work for a lecture at Art Basel Miami Beach.

An audio engineer for a professional sound company is experienced in all stages of sound for your event. They are in charge of setting up the sound system, mixing the sound for the event and breaking the sound system down when the event is over. It is important that you provide your sound engineer with a technical writer prior to the event so they know what your sound requirements will be long before the event.

It is important to ensure that your guest’s audio experience is of quality, as this can make or break an event. A good sound engineer plays a very significant role in terms of the experience as a whole. While being in the constraints of budget is good, be sure not to risk the quality of your guest’s sound experience, which could cost you a lot more in the long run.

Melodies in Midtown

Event space Miami


Allegro Entertainment presents host Jawan Strader from NBC6. Jawan will get the party started for the inaugural Melodies in Midtown at our Pavilion Studio in Miami on Saturday, September 28 from 7PM to close.  Joining Jawan and performing live will be Tracy Night, Jay Wray and the 4 Lyfe Band, DJ Genesis and DJ Meat.  Hardcore Dancehall fans will feel the raw energy and experience Miami’s newest club scene.

Get early bird tickets now on Groupon. If you missed out on the discounted tickets, don't stress out - you can buy them on eventbrite too.

"The 2nd Annual Evening with the Stars" - Clothing Line Launch & Concert!!! Hosted by NBC 6 Jawan Strader

CHARLES KING PARIS will launch a Clothing Line. Charles King´s Spirit is Refinement Luxury and Passion. Pure Artistic Creations for Exclusive Limited Editions Handcraft Textile Embellishment with Fine Embroideries. Metal and Crystal Inserts for Exceptional Collections...for the Fashionable Eye! An Evening with the "Stars" & LYFE Management Group Launch Party - - The second annual "Evening with the 'Stars'" where Sponsors, Volunteers, Supporters, Celebrities and our LYFE Management Group Clients will be in attendance. A night filled with Music, Food, Drinks and Door Prizes!!!

A star studded event with Special invited Guest and most importantly our Clients and Supporters!!!

This is an event you don't want to miss!!!

Concert - - Featuring "Jay Wray & the Music 4 LYFE Band" - Tracey Night Music - Zipporah Live Dj Genesis & DJ Meat

$45 includes Entrance, 2 Drink Tickets and Door Prizes!!!


Event Space Miami




Entertainment for events

Entertainment for events is a must for an occasion to be successful. Clients are persistently seeking for new and different types of entertainment for events that position their companies to become a center point of cutting edge culture. We live in a time where attention spans are short and it is important that entertainment for events hold the participants attention. Event Planners are always looking for new and imaginative ideas to bring unforgettable experiences to their respective clients.

Recently Dr.Pepper produced an event to promote their brand featuring hip-hop artist Pitbull and Friends at the legendary LIV Nightclub in Miami Beach.

Here  are some ideas when you to help you to meet challenges in the name of live entertainment as well as performances:

Ensure you know exactly what your client expects and requires from you. This means you need to have a deep understanding of the objective behind the whole event. The better the understanding between you and the client the better are the chances that you would deliver what is exactly expected.

There is simply no substitute for the work of specialists in the entertainment industry. This spreads to the category from choreography to the live set ups. In instances when the entertainment for events is live,  performers would also pitch in ideas as to what can be done to make it great. The performers would not only their roles inside out but would ingrain newer stuff as per the theme of the whole occasion.

Form an effective relationship with the entertainment groups. Consider it more of a team kind of partnership so that the exchange of ideas is mutual and debatable. Also, when it comes to arranging entertainment for events, a reputable and professional company should first come to your mind. This is because these people brainstorm innovative tips and ideas that might hit the jackpot for you. This not only saves a lot of time but you also get some fruit with them at the end of the day.

Your communication with the production team is vital. They need to be in constant contact with the entertainment plans you have. This is because there are many things to manage in entertainment for events for instance, perfection in lighting to the sound system providing consistent quality throughout the live performance. Unbroken communication can be your ultimate problem solver at the end of the day since you will have to invest in many ways to make your day smooth and successful.

Ensure that when you are entrusted to come up with newer entertainment for events ideas, you are in compliance with the requirements. If it’s a performer you have chosen with their technical particularities then make sure that the production people are aware and dealt with in the earliest.

Finally, do not drag the performances more than they are needed. The rule of thumb with performances is that you need to let the audiences in awe, wanting for more. So, in the end it’s all about building the impact, right from the start. Though this may sound pretty simplistic this is what makes entertainment for events a big deal and different from one other.

Event Catering

Catering is the professional preparation and serving of food and beverages. Event planners find it a convenient method of advancing their guest’s hospitality needs. The business is booming – and why not – the hospitality industry has upped its game. But what does event catering entail? What are the expected industry minimum standards? Well, like all businesses, it requires professionalism and meticulous planning. Without a good team, event catering will be a bad experience for the person organizing it.

A great example of an event where you can find a wide variety of catering for events in Miami is The South Beach Wine and Food Festival. The Wine and Food Festival is four day culinary extravaganza that features wine and cuisine from all over the planet.

Below are the various stages of an event catering process.

Cooking and Delivery

To be successful at event catering, caterers need to be adept at food preparation and cooking. To be a professional cook or chef, you need to have under gone at least 3 years training in a food and hospitality college. Hygiene when cooking food cannot be gainsaid. The most successful event catering business is the one that observes personal hygiene almost to the level of eccentricity. You need to have the necessary cooking utensils such as cooking pots, cooking pans, cooking sticks etc. Good cooking is one thing, delivering the food in a hygienic and professional manner is another. Food delivery is a nightmare if you do not have the right equipment. You need to have automobiles that are sanitized, good packaging utensils and crockery, and refrigerated vans for perishable vegetables and drinks. You need to be able to deliver the food in time, serve in time and clear out the event venue in time. Event catering is a time conscious business.

Staffing Logistics

Event catering should be an organized affair. You will need to have the kitchen staff, the transportation staff, the waiting staff, managers, suppliers of food materials to the kitchen, event decorators as well as cleaning staff. As an owner of an event catering business, you will be expected to handle this staffing logistics with ease. Before taking up an event catering job, this entire staff must be in place. Failure to have the necessary staff is planning to fail.

Event Venue Preparation and Serving

Most companies that outsource event catering services expect the catering firm to decorate and arrange the venue as well as serve the guests. From event themes and colors to table arrangement and fixing a temporary bar and kitchen, a manager at a catering firm is expected to have the event venue ready. Note that event catering is not a business for the faint hearted or the disorganized. It is a business for people with excellent planning capabilities. To handle the large number of people and logistics, you need to have management skills and high emotional quotient. You will need to be able to balance competing egos with your business agenda. From arrival times of the various event guests to meal times and beverages servings, a caterer will have his hands full. Always remember to ask what kind of guests will be attending the event. You do not want to be caught off guard by having guests that are vegetarians, teetotalers, or those that are restricted by their religions from taking certain foods. Event catering is a highly complex and demanding business, yet being involved in it is both exhilarating and involving.

Dewars Hub at TED

For those not familiar, TED is a non-profit organization dedicated to the promotion of ideas worth spreading. The Dewars Hub at TED combined the experience of the real world with those being presented at the TED conference. The Dewars Hub was created by interactive directors Hellicar & Lewis, with help from Nexus Interactive Arts. You can see a short video of the results of the collaboration. The Dewars Hub is an excellent example of the use of experiential marketing.

The Power of Experiential Marketing

Experiential marketing draws consumer and product closer together through some sort of experience. In the case of the Dewars Hub, The Dewars brand benefits in its association with this smart, thought provoking display. These are the type of associations marketers are seeking to better brand products in the minds of consumers. The Dewars Hub also is a good example of how experiential marketing can work in a like-minded arena such as at a conference, convention, or meeting.

Events in Miami

Event season in Miami is November through March each year. This is when the city is transformed by a variety of events and festivals like Art Basel Wynwood. It is also the season of meetings and conventions. If you would like to take advantage of the experiential marketing opportunities that venues in Miami can present, you should consider Soho Studios. Soho is over 65,000 square feet of versatile event space Miami counts on for a variety of activities. It is premier space in the trendy Wynwood district, not far from Miami’s world famous South Beach. It can be the perfect space for your experiential marketing project.

Contact us as Soho Studios. We can offer assistance with your project or event or can simply lease you space. Our creative, professional team has worked with brands like Evian, Ford, Absolut, Puma and more. We recognize the importance of confidentiality and privacy. Let’s discuss what we can do for you.

World's Largest Congo Line on Miami Beach

More and more marketing agencies today are utilizing experiential marketing as part of their client’s overall marketing plans. Experiential is marketing that consumers “experience”. Rather than traditional marketing that demonstrates a product or projects images about how consumers should feel about a product, experiential marketing is hands-on. It gives potential customers an opportunity to interact and leave feeling good about the product. It works because it builds a bond between the brand and the consumer that can be extremely powerful. Venues in Miami are becoming a popular place for many experiential marketing efforts, including one for Evian water.

South Beach was the setting for the brand’s efforts to set a record for the world’s longest roller skating conga line. The conga line was part of Evian’s “Live Young, Skate On!” event at Collins Park. Participants were treated to amusing T-Shirts, creative skate dancing, a photo booth, colorful skates, an appearance by actress Gabrielle Union, and of course lots of Evian water. The event was a perfect combination of beach, water, sunshine, and experiential marketing. When it was all said and done, 197 people participated in the event, and as you will see from this YouTube video, they were exactly the people Evian is targeting. They were successful, by the way, in setting the record.

More and more experiential marketing events in Florida are taking place. If you are looking for a great locale and venues in Miami that may be suitable, contact us at Soho Studios. In the trendy Wynwood District, Soho Studios has 65,000 square feet of versatile event space Miami has used for fashion shows, Art Basel Wynwood, and South Florida's hottest parties. Our clients have included Ford Motor, Puma, Absolut, American Apparel and yes, Evian. Miami’s event season is November through March, so let Soho Studios help you take advantage of the crowds. Contact us today and let us talk about the opportunities that await you at Miami's premier event space, Soho Studios.

Facebook Checkin - A buzz worthy boost for venues in Miami

With over 1.1 billion active users, representing an increase in excess of 23 percent in the last year alone, and over 150 billion (yes, you read that right) friend connections, Facebook is THE social network. What do these numbers say, aside from suggesting how great it would have been for your bank account had you personally invented the social networking giant? In short, these staggering statistics suggest that if we're not harnessing the massive power of Facebook to increase attendance at our events, we are missing a major opportunity to promote and grow our businesses and brands.

Savvy event marketers consistently use Facebook to generate event awareness, drive registration and increase ticket sales through the creation of well-marketed Events pages. However, recent changes to Facebook now allow attendees to "Check In" live to events in Florida and all over the world, in the same way that they would to a physical place or venue on other social networking platforms. The result is exponential visibility: not only does an attendee's entire social network see the initial RSVP, but they also are reminded through the real-time check in that key events are happening right now at venues in Miami, and there's still time for them to get in on the action.

By encouraging your attendees to check in on Facebook during the registration process, you maximize the visibility of event spaces in Miami with minimal input and expense at your end. Users can also check in to the event location through Facebook's "Places" feature, which throws some high-profile attention in the direction of the venue hosting your event, as well.

If you're not using Facebook to promote your event--both through event RSVPs and check ins--you're missing out a major source of buzz. And as we all know in the world of event planning and venues, without buzz, you're bunk.

Miami Heat and Nike's Frozen Moment

The Miami Heat's exciting game seven win over the San Antonio Spurs and the victory parade are just sweet memories now, but if you are like many in the metropolitan Miami area, you're probably reluctant to give up your basketball Jones just yet. And who could blame you? The two-time NBA champion Heat have brought a level of sports mania to Miami that hasn't been seen before, which makes this city the perfect next stop for an amazing "frozen moment" art installation from Nike.

The living artwork, which was staged in Venice, California, was designed to show basketball player Chris Paul making an amazing shot. To create this huge art set piece, Nike used numerous Chris Paul lookalike models lined up in a row as well as a number of props, including frozen basketballs, splashing concrete, pigeons and bicycles. This "frozen moment" is a spectacular example of experiential marketing.

Nike's "frozen moment" covers a lot of ground so for it to work in Miami, this art installation would need to be set in a large venue, such as the 70,000-square-foot Soho Studios. With its industrial detailing, this very versatile event space in Miami also boasts an edgy atmosphere that would be perfect as a backdrop for a "living" art installation.

Its location in Miami's vibrant Wynwood Art District is another reason why Soho Studios is perfect for a creative art installation. Plus, this venue has already been home to a number of exciting events in Miami, including Art Basel Wynwood and Miami Fashion Week. Soho Studios also boasts a staff that is well versed on setting up for big events and handling large crowds.

If you are planning an event or an electrifying marketing piece similar to Nike's "frozen moment," you should check out Soho Studios. This venue in Miami, which can be configured to the specific size and needs of your function, is fast becoming one of the most popular for interesting events in the entire city