Arizona Iced Tea at Art Basel Miami Beach

Headlines are scattered across the internet about the "Art Museum on a Can." Lemon Fizz is a new drink designed by artist Richard Prince and produced by AriZona Iced Tea. This drink (and its artistically aesthetic can) will debut in December at Art Basel Miami Beach.

AriZona’s Global Communications Director Jackie Harrigan said, “The package design celebrates Richard’s creativity and history within the art world, with secret elements for consumers to discover that signify the union of our creative forces”

Marketing Art

What has the art world buzzing about this highly decorated lemon soda is that the artist approached the corporation and not the other way around. Instead of being seen as an endorsement, the new drink is actually a genius stroke of marketing material for AriZona Iced Tea.

Pictured in black and white, Richard Prince’s debonair pose is plastered on top of a colorful background of his work. His signature scrawls across the front.

Making a Splash

AriZona Iced Tea is a popular drink among the trendsetting crowd. Richard Prince contacted AriZona to make his own drink, moved by his love for lemon flavored drinks and tea. Prince states, "As a fan of AriZona’s Arnold Palmer line, it felt natural to collaborate and the partnership evolved from there. The outcome is Lemon Fizz, which is a fantastic beverage and one that I can employ in my own craft."

The new drink already has three events presenting it at Art Basel Miami Beach, and 23 other venues in Miami will also be offering Lemon Fizz. Even a special sorbet will be made with Lemon Fizz and other fresh ingredients, such as: ginger, pomegranate and basil.

Setting Apart Your Brand

When it comes to Art Basel Miami Beach, something original and over-the-top is how major brands and designers make waves. The event space Miami offers will be packed full of high fashion parties and galleries for a week long party in the Magic City. Reserving the right venue in Miami and creatively marketing your brand at Art Basel Miami Beach is the only way to stand out in a slew of competing designers seeking the attention of socialites and celebrities.

Red Bull at Art Basel Miami Beach

Art Basel Miami Beach is a global art event where people can experience beautiful works of art and art culture in Miami Beach and the surrounding areas.  Besides the opportunity to be engulfed in a tropical creative atmosphere for a week, Art Basel Miami Beach is also an excellent opportunity to market your brand.

Why Brand Marketing is Effective Here

One of the things to keep in mind with events for brand marketing is that it is important to target a large audience. When marketing your brand at Art Basel Miami Beach, you have the ability to target multiple large audiences at once during this week long event as it attracts thousands of people a day.  This is a key factor in making Art Basel Miami Beach an effective option to create brand awareness and exposure.

High traffic events are often high profile events. This means that there are more options for media coverage and international news coverage, national news coverage, bloggers and photographers all flock to South to get the real scoop on Art Basel Miami Beach. You can get more contact information and build up social media followers quickly by venues in Miami like this.

There are many companies taking advantage of the artistically transformed event space Miami has to offer. Red Bull has geared up with some of the best contemporary artists at Art Basel Miami Beach to create the Canvas Cooler Project. Artists created amazing works of art on coolers featuring the Red Bull inside. This helped to not only bring awareness of these amazing artists, but helped with brand recognition for Red Bull.

Red Bull is by far not the only large company that has taken advantage of the branding opportunities this event in Miami offers. Some of the other companies that have been seen at Art Basel Miami Beach include BMW, Cartier, Evian and many other international brands. Art Basel Miami Beach is a strategic utopia for brand marketing for both large and small entities alike.

Swiss Bank USB makes it rain for Art Basel

As South Florida and Miami prepare for Art Basel Miami Beach in December, venues in Miami are preparing for works of art by thousands of artists and an influx of tens of thousands of visitors. Many advertising and brand managers are also preparing for the event. If you are marketing your brand at Art Basel Miami Beach, you could do much worse than taking a page out of the Union Bank of Switzerland's marketing playbook.

UBS and Art Basel Miami Beach

Swiss banking giant UBS identified Art Basel in Europe as a strategic partner in 1994, and has been a partner to Art Basel Miami Beach since its very first year in 2002. In the twelve years since, Art Basel Miami Beach has become one of the most significant events in art, and UBS has stayed with it, serving as the lead partner.

This year UBS stepped it up again, further strengthening their association with Art Basel Miami Beach, the arts and the Miami community. One of the major events that UBS has partnered with Arts for Learning of Miami in support of the “ArtWorks,” program. “Artworks” is a pilot program of paid internships in the arts for students attending high school in neighborhoods that surround Miami’s Wynwood Arts District. The program was created to expose young people to the art-making process, give them employment, and help them develop an appreciation for the arts.

ArtWorks itself is becoming an integral part of Art Basel Miami Beach. Students who participated in the program will take part in a workshop hosted by UBS and inspired by Kiki Smith’s Chorus, which is also part of the UBS Art Collection. Students will have the opportunity to learned the stained glass making process, and make their own works of art.

This growing association and continued bonding with Art Basel Miami Beach further solidifies the branding of UBS with the community and the arts.

Vanity Fair at Art Basel Miami Beach

 Each year in December when Art Basel Miami Beach explodes in South Florida, it brings with it artists, art enthusiasts and a week of galleries, galas, and art shows. It also brings opportunities for marketing your brand at Art Basel Miami Beach.

How Vanity Fair Brands Itself at Art Basel Miami

One brand who has taken great advantage of the annual global arts event is Vanity Fair. Vanity Fair uses Art Basel Miami’s edgy, artistic atmosphere to brand its own edgy image. It does it through lavish, self-mocking parties that appeal to the magazine’s upscale, youthful minded readers. An example of these tongue-in-cheek events is described in this lengthy and imaginative invitation from Vanity Fair itself. It details “The Greatest Art Basel Party in the History of Mankind”…at least until next year of course.

What is important is that Vanity Fair has found its niche with the Art Basel crowd, and has found venues in Miami to team with, like the Museum of Contemporary Art North Miami. If you are a brand manager, agency, or ad executive, you should consider the value of marketing during Art Basel Miami Beach.

Marketing Venue in Miami

Soho Studios, in the heart of Art Basel Wynwood, is in Miami’s Design District. Just north of Midtown Miami, Wynwood’s galleries and events are throbbing with contemporary art and artists. It is also ripe for creative marketing concepts and is know for a venue for brand marketing events, such as launch parties and experiential marketing.

Our space is vibrant,  exciting and our experienced team experienced is creative. We have resources that include relationships with local vendors, an extensive back ground in event production and event planning. Learn why more and more national and international brands have found us their “go-to” venue in Miami. We can help you in marketing your brand at Art Basel Miami Beach Vanity Fair Style.

For Art Basel Miami Beach events or year round, we encourage you to look into Soho Studios.

Prada at Art Basel Miami Beach

When the Prada store opened it’s doors in the Design District it created quite the buzz among the area's most fashion-conscious citizens. Prada's storefront opened just in time to showcase their luxury goods during Art Basel Miami Beach, a yearly, massive art show attracting fifty thousand artists, curators, collectors, dealers, and art enthusiasts.

Perfect Timing for Prada

Marketing your brand at Art Basel Miami Beach is a smart move – with tens of thousands of art and fashion-savvy prospects strolling along the sidewalks and venues, Prada's sparkling  facade and lush interior got its fair share of attention.

Brand Marketing Through Corporate Events

Catching the attention of new customers and creating loyal enthusiasts is key in today's advertising market. Cutting edge live events are a sure-fire way to attract consumers to your brand. Launch your new product in style by throwing the year's biggest bash with the perfect theme and all the trimmings.

The choice in venue for your consumer, trade or media event can make or break the launch. Be sure that the space and staff can handle your needs, from seating to appropriately themed decorating.

Year-Round Entertainment and Event Space Miami

When large, established companies and big name artists seek unparalleled event venues in Miami,Soho Studios is their one stop shop for all things entertainment.

Located in Wynwood District, Soho Studios is the premier venue in Miami for brand marketers, event planners, photographers, and film makers alike. From the three massive studio spaces to the personalized décor and catering, Soho makes planning for your next event or project a breeze.

Tesla's Art Car at Art Basel Miami Beach

Art Basel Miami Beach is an amazing collection of creative people and concepts. It takes down the walls we see around us ever day and allows for exploration and discovery. It also allows for the seamless marriage of art and marketing.

An example of the marriage between art and marketing is the recent move by some manufacturers in creating art cars. These are automobiles, whose exteriors serve as canvases, and detailed as works of art. BMW recently created their own art car and now Tesla, the innovative automaker from Silicon Valley, has teamed with artist Laurence Gartel to create their own dazzling rolling piece of art.

The colorful Tesla roadster appears as a digital version of sixties pop art, combining abstract and not-so abstract images. It certainly is a head turner. It is also gaining a lot of attention for Tesla, which is part of marketing your brand at Art Basel Miami Beach.

Thinking about marketing your brand in Miami? Soho Studios is the premier event venue in Miami. With over 65,000 square feet of space, Soho Studios is versatile enough for parties, concerts, trade shows and photography. We can host attention-getting events that can help associate your product with a valued market segment.

If you are considering event space Miami, we invite you to take a look at Soho Studios. In the trendy Wynwood District, Soho Studios is convenient, accessible and flexible. Of all the venues in Miami available for marketing at Art Basel Miami, Soho is the most convenient. Let our team of experts assist you in creating a memorable event to help market your brand.

We are not sure who said "Consider marketing your brand at Art Basel Miami Beach Tesla" but we are pretty sure the automaker is glad they did. Consider this your invitation.

Art, Technology and Marketing: Google Glass at Art Basel Miami Beach

This year’s Art Basel Miami Beach, slated for December 5-8, 2013, once again features an eclectic mix of historical and contemporary art. From Picasso to Warhol, to the emerging artists of today, Art Basel Miami Beach has grown into one of the world’s most significant art fairs.

According to ABC News, 50,000 art fans will visit the Miami Convention Center alone. That doesn't include the tens of thousands of tourists who descend on the city for the many other art displays, fairs and galleries located throughout the city. This means there are significant opportunities for marketing your brand at Art Basel Miami Beach. That is exactly what Google Glass is doing.

Google Glass, the cutting-edge internet connected eyewear has teamed with artist David Datuna. The New York artist’s “Viewpoint of Billions” series will be more closely explored with Google Glass during Art Basel Miami. This merging of technology, art and marketing is an exceptional example of creativity at the global art fair. It is the kind of creativity your brand can take advantage of.

How You Can Be a Part of Art Basel Miami Beach

If you are looking for venues in Miami, Soho Studios is a nationally and internationally utilized photography studio and is one of the hottest concert and party venues Miami offers. We have over 65,000 square feet of some of the most versatile event space Miami has available in a multitude of floor plans.

Soho Studios puts you in middle of Art Basel Wynwood in Miami's Design District, where thousands will gather, taking in works of art in nearby galleries and at special events. Art Basel Miami is an amazing time for artists and fans alike, and Soho Studios in the premier venue in Miami to help you take advantage of it all.

Marketing Your Brand at Art Basel Miami: Fashion, Art and Glamour

A week long party for art collectors, admirers and vendors—Art Basel proves to be an exciting event each winter on Miami Beach. Full of celebrities, raging night clubs, fashion and pulsing with glamorous night life, Art Basel grows larger and more influential each year. High end galleries and selected exhibitors display myriads of work filling South Beach and spilling into Miami proper.

Where Fashion Mingles with Art

Art Basel is the event to be marketing your brand at, packing crowds of people into venues in Miami. Luxury brands, like Dior, Chanel, Valentino and Dom Perignon, writhe with excitement at events like these. Fine art, festivities and fashion brands is a popular mix, drawing a huge crowd of celebrities, socialites, collectors and models.

Marketing Your Brand

With brands like evian product pushing or Lacoste throwing events, it is easy to get missed in glamour and hype of the high roller crowd. Choosing a central venue in Miami early is the first step to marketing your brand at Art Basel Miami Beach. Of the event space Miami has to offer, SoHo Studios is a unique space in the center of the Miami art district.

- Located in the Wynwood District

- Popular for events, fashion shows, concerts, parties, galas, and gallery shows

- Largest venue in Miami with over 70,000 square feet of event space

Unlike other party venues Miami offers, our Soho Studios is a nontraditional space and a blank canvas, ready to be transformed to fit your brand. Our large space can be adapted to whatever size will best suit your event and our central location will help draw in the Art Basel crowds.

Making a Brand-Worthy Statement

Over-the-top parties and shows planned down to the most miniscule detail are the types of events that will get your brand noticed. After you choose a location that will make your brand look good, begin strategizing ways to promote your brand through activities and product display. At SoHo Studios, we can help you plan catering, décor, travel arrangements and other aspects of event logistics with our full staff and outside partnerships.

The Art Bar from Absolut at Art Basel Miami Beach

Absolut Vodka is no stranger to creative marketing that catches the attention of young people and international-minded fashion. However, many are not aware that Absolut has been committed for over three decades to supporting the arts, many times funding major construction installations as well. One of their more recent projects involved the installation of an art bar designed by Los Carpinteros which gained lots of attention and reviews at Art Basel Miami Beach. 

Los Carpinteros are a Havana-based collective that produce art from carpentry with no specific individual claiming authorship. Instead, dedicating themselves to an approach from years before, Los Carpinteros attribute accomplishment to the entire group of workers, similar to past guilds of carpenters. Their work has been displayed in the New York Museum of Modern Art, the Los Angeles County Art Museum, and the Tate Modern Museum in London.

Partnered with Art Basel Miami, Soho Studios Miami provides the premium location for artists and partnered projects like the Absolut Bar to be displayed. Being one of the largest of venue in miami, Soho Studios allows artists and business to mingle freely while promoting the arts. For businesses, the venue allows companies to have an inside corner with art festivals. Marketing your brand at Art Basel Miami Beach will be no problem because the event space miami festival is literally in the same neighborhood. Compared to other venues in Miami, Soho Studios literally provides the premium location, size and spot for a company-art combined presence.

Soho Studios is also available during other times of the year as well, making it a prime location for catering, school graduation events, fashion shows and weddings, DJ music events, photo shoots and commercial video production, charity conferences and seminars. There is no limitation to the large scale type of events that can be planned for and managed at Soho Studios. So for the next Art Basel Miami Beach event, take a moment to check out Soho Studios. You will be impressed with the commercial opportunities available versus other party venues Miami offers.

The Heineken Mural Project at Art Basel Miami Beach

The Heineken Mural Project combines celebrity artists with cold Heineken Beer to create another addition to the Wynwood Walls in Miami. This event is held each year for Art Basel Miami Beach and features Chor Boogie, Estria, CP1, Don Rimx, and Prime and many more artists who paint the walls in the Wynwood District.

Chor Boogie, is "an artist of modern times" according to his webpage, who has a message to convey with his art and is not worried about your opinion about it. He has become a celebrity through his colorful works of art. All the artists chosen to paint the murals were chosen for the voice they would bring to the murals. Each mural is unique, and worth viewing in its own right.

Heineken's marketing geniuses have proven their worth with the Mural Project, and choosing Art Basel Miami Beach for their event space has put them right in the middle of the global art scene, as word of new murals spreads fast in the art community.

Plan Your Next Event At Miami's Premier Venue

Soho Studios has been established as the center of the art district, and therefore is THE event space Miami. If you are looking for a proven company to help market your brand at art Basel Miami Beach, Soho Studios has the location, reputation, and experience to host the event of the season, and you can be a part of it.

Venues in Miami such as Soho Studios stay on top of what is relevant in the art scene during Art Basel Miami Beach and throughout the rest of the year. Soho Studios is a great venue in Miami to host almost any event . Whatever type of event space in Miami  you are searching for, Soho Studios can fulfill your event needs beyond your expectations.

Soho Studios is one of the largest party venues in Miami, and can fit almost any theme to help you market your brand as there is literally a blank canvas ready to paint your party, concert, or any event perfectly.